July 18, 2025
Fuel AI with Ready Data, Not Roadblocks...

Joe Luchs
CEO and Founder, Datalinx
Imagine you just bought a brand new car. All you want to do is take it for a spin, but when you arrive at the gas station, you're told you need to drill for fuel, extract it, refine it, fill the pump, pump it into your car, and only then you can go for a ride.
Not an ideal scenario, right? But this is how many companies feel when trying to use AI tools and applications because their data isn't ready for primetime.
AI-powered companies are already emerging as leaders in their respective industries, but AI is only as good as the data that fuels it. 85% of AI projects fail due to data readiness issues, and 80% of data science time is spent on data preparation and ongoing maintenance. Marketing, sales, and analytics teams can't accelerate under the drag of waiting for data, and data science and engineering teams find themselves acting as data janitors more often than model or application developers. It doesn't have to be this way though. With the right data foundations, companies can finally move at the pace of AI.
That's why we built Datalinx AI. Datalinx is an AI Data Refinery that turns messy consumer data into fuel for marketing, advertising, customer experience, and business intelligence models and applications. Leveraging AI agents, state-of-the-art models, consumer data domain expertise, and a secure, no-data-movement architecture, we help data scientists, data engineers, marketing technologists, and analysts access the fuel they need quickly. Gone are the days of multi-year data preparation initiatives, wasted data science and engineering resources, and constant maintenance of fragile data pipelines. Datalinx turns even the most crude datasets into actionable insights and audiences within hours through automated data exploration, transformation, enrichment, activation, and quality management. Datalinx takes care of the commodity tasks so your teams can focus on driving innovation and growing your business. Research shows that data and AI leaders grow revenue up to 75% faster than their peers.
Our founding team brings 80 years of collective experience in solving data readiness challenges, and we could not be more passionate about leveraging the latest technologies to eliminate a pain we've long felt ourselves. While each of us has experienced the frustrations of bad data firsthand, feedback from over 100 industry leaders has helped us refine and crystallize our vision. One CMO told us, "If I could give my organization the access and flexibility to find and use the data they need, it would transform our entire company." This sentiment reflects a broader, consistent pattern: organizations struggle with data discovery and access, ensuring data quality and structure, achieving organizational readiness, and maintaining security and governance. These are pervasive challenges that companies need expert help to solve.
AI is becoming ubiquitous, yet data readiness remains the most significant and growing bottleneck preventing companies from realizing the value. Our mission at Datalinx is simple – unlock data so every team, at every company, can move at the pace of AI innovation and unlock unprecedented growth.